'Champ' Overseas Web Upgrade

Champion has unveiled a new web site, www.championcompressors.com.au. It features industry focussed content, and delivers quick and useful tips to the desktop, together with company news, and all the details required to access Champion Compressors' service and support facilities.

A Blue Heeler named 'Champ' - the new mascot and figurehead for the company's slogan, "Loyal, Tough, Reliable", has presided over the changes. These were spurred on initially, according to Champion Compressors marketing specialist, Paul Issai, by a company-wide rebranding campaign. "It was the perfect opportunity to take the web site to another level - to expand and update the web site content and bring all the company's web resources to the fore."

Entering the web site 'Products' menu opens the door to Champion Compressors' entire range of industrial systems, and enables users to step-through to detailed product brochures. Complementing this, the site features several information resources specifically developed to assist users in making the most of their compressed air system. These include a compressor ‘myths and truths’ section, a buyer’s guide, and a ‘system tips and tricks’ section. Users can keep abreast of the latest industry developments via the frequently updated 'news' section, which features industry and company news and case studies. Visitors to the new web site can also order a copy of the free interactive training tool, AirXpert.

"We set out to provide one of the easiest-to-use industry web sites available," said Issai. "Alongside this, our goal was for the web site to be as helpful as possible, and the changes to the web site reflect this. Champion's compressed air systems are used extensively throughout Australia and overseas, so a website that delivers information to the fingertips of users anywhere in the world is a terrific universal resource."